Stop Overpaying for CTV

Most brands and agencies overcomplicate CTV and overpay for results that don’t scale.

We cut through the noise—helping you test, optimize, and scale CTV without wasting budget on inflated CPMs or unnecessary tools.

Smarter Buying Strategies

We secure premium CTV inventory at half the typical CPM, maximizing impressions and ensuring you don’t overpay for the same audiences.

Data-Backed Optimization

No vanity metrics. We focus on

real performance KPI's tracking incremental lift, conversion impact, and engagement to scale efficiently.

Performance-Driven Creative

CTV isn’t just for branding—we optimize creative for

direct response, using clear CTAs, QR codes, and tracking pixels to drive measurable action.

EFFICIENCY AT SCALE

CTV Advertising Without the Waste

Connected TV (CTV) is one of the biggest opportunities in digital advertising—but most brands get it wrong.

They either haven’t tested it yet and don’t know where to start, or they’re paying way too much to scale effectively.

Successful Satisfied

Projects Customers

Successful Satisfied

Projects Customers

80%

Percentage of US Households Reached

60%

YouTube viewers watching on connected TV

Successful Satisfied

Projects Customers

New to CTV?

Here's How to Launch a Smart Test

If you’re just starting out with CTV, we guide you through a data-driven, low-risk testing process:

  • Start small & smart
    We geo-target specific markets to measure incremental lift before scaling.

  • Focus on the right inventory
    Not all CTV placements are worth the same price. We make sure you're not overpaying for impressions.

  • Optimize for direct response
    CTV isn't just for branding. We help you drive real conversions with direct response focused creative.

  • Track what matters
    Forget vanity metrics. We measure actual impact using QR codes, tracking pixels, and on-channel engament.

ALREADY RUNNING CTV?

Here's How to Scale Efficiently

If you’ve already tested CTV but aren’t seeing efficient results, you’re likely paying too much. We help brands cut costs and scale smart by:

  • Prioritizing low CPMs
    The more impressions, the more data, the faster we can optimize.

  • Avoiding overpriced inventory
    We source premium inventory at half the price of standard CPMs from other providers.

  • Keeping it simple
    No overcomplicated targeting. No unnecessary spend. Just

    efficient, high-impact CTV.

Our Team

Evie Phillips

Founder / CEO

TJ Chang

General Partner

Arthur Falcone

General Partner

Why Choose Creeds Collective for CTV Advertising?

  • CPM's starting at just $10

  • Run by founders, for founders

  • Over 20 years of scaling brands

  • Full service management of your campaigns

Let's get started

If you’re serious about making CTV a profitable channel, let’s talk.


We’ll show you how to test, scale, and optimize CTV—without wasting budget.

Are you already spending on CTV?

🚀 Better buying strategies = Lower CPMs & more impressions
🚀 Smarter creative = Higher engagement & conversions
🚀 Direct response approach = CTV that actually sells

Frequently Asked Questions

Can't find the answer you're looking for?

Shoot us a message.

How does Creeds Collective reduce CPMs by 35%?

We leverage smarter buying strategies, direct partnerships, and advanced optimization techniques to secure premium CTV inventory at significantly lower costs than traditional platforms.

Will lower CPMs affect the quality of my ad placements?

No! We focus on high-quality, brand-safe inventory across top-tier streaming platforms. Our strategy ensures better efficiency without sacrificing ad placement quality.

How do you track performance beyond CPMs?

We go beyond CPMs to track incremental lift, audience engagement, and conversions using QR codes, tracking pixels, and direct response metrics to measure real impact.

How quickly can I start running CTV ads with Creeds Collective?

Most brands launch within 2-3 weeks, depending on creative readiness. If you don’t have CTV assets, we help repurpose existing content for an efficient rollout.

What kind of businesses benefit most from CTV advertising?

CTV works best for eCommerce, DTC brands, local businesses, and any brand looking to scale awareness and conversions through video advertising.

What’s the minimum budget to start testing CTV?

We recommend allocating at least 10-20% of your media spend to run an effective test and gather meaningful data before scaling. For brands that are just starting out and have not advertised on CTV yet, we can start at $10,000 for the first month to test.

How do I know if CTV is working for my brand?

We provide real-time analytics and transparent reporting, tracking cost efficiency, brand lift, and conversion performance to optimize for the best results.

What makes Creeds Collective different from other CTV agencies?

Unlike traditional agencies, we focus on performance-driven CTV—optimizing for low-cost, high-impact campaigns rather than just brand awareness. Creeds Collective is also a boutique performance marketing agency specializing in multiple industries and excelling in b2b and ecommerce. We have been in business for 20+ years and have scaled well over 100 brands on CTV and other marketing channels.

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